Generating Leads through YouTube, Making Money in your Sleep

This week we have a special guest. Levi Lascsak of YouTube fame with his Living in Dallas Texas Channel is joining us to talk about how you too can use social media to generate leads while you sleep!

 

Levi and his team doubled down on YouTube about a year ago and already have more than 4,300 subscribers and can directly attribute some $12,000,000 in production to the leads from the YouTube Channel.

 

He explains his process for us. I wanted to attract business with social media, I knew going into it that I needed to change strategies. I wanted people calling me, I didn’t want to door knock or cold call. I looked at FaceBook, Instagram, TikTok, and YouTube.

 

Once I decided YouTube was it, I took 2 months and learned all I could about it, I read several books, searched the internet and watched YouTube videos - then I put together a business plan. Because basically if you treat youTube like a hobby, it’ll pay you like a hobby, but if you treat it like a business it will pay you like a business. So put together a plan, don’t just dabble.

 

I planned out content and filmed the first 10-15 videos before the first one was released. People get stuck, they put out a video or two, life happens, they get stuck in the grind - it happens to all of us. I had a month of content ready to go before we even published the first video, from there I have always been ahead on content creation.

 

There are two main things that drove to the YouTube decision. 

 

#1 Warren Buffets says you will never be rich till you make money in your sleep. Well that also goes for lead generation. You’ll always be stuck in their lead gen unless you generate leads in your sleep, real estate becomes a business if you have a constant lead generation platform going.  

 

#2 It compounds your time … the time you spend creating content is compounded, so if it takes you 2 hours to create your video as soon as it is watched for 2 hours and 1 minute you have a net profit on your time. 

 

Coming up with content is simply looking for what people are searching for. Research the topics people are earthing for, see what is being searched for the most. If you make videos on things you want to do then it will take people a very long time to find you, people aren’t searching for agents by name unless they already know you. If you make videos on topics people are searching for you will be found.

 

Now I know what kinds of videos will resonate with my audience and can make some videos I want, but in the beginning I didn’t make a single video that I wanted to make. I made them all based on search results. This is an evergreen strategy, there is always going to be someone new searching.

 

We built an SEO loop where everything points back to YouTube. Pinterest links to the blog site, that links back to YouTube, Google my business links back to YouTube, everything does it’s the ultimate goal.

 

We are happy to let others know how we have done this. If you go to TheReelAgents.com we’ll walk you through our 20 minute video where we’ll explain out origin story. When we filmed this the call to action was $100,000 in 100 days because that is what we did! We’ll reshoot this at the year mark. There is an option to schedule a call if anyone is interested in partnering.